Innovation Technology

NanoPublishing is a term that was coined to define blogging, podcasting, email newsletters and any other form of web based self expression. The term defines the concept of individual publishing in a way that allows us to understand the responsibility and the work involved in the process of publishing.

These are notes from a presentation that ScientistSuperstar produced to explain the process of nanopublishing and its relevance to business.

NanoPublishing represents the individual within the process of New Media.

NanoPublishing is "Starting a Buzz"

The word Buzz, makes one think of Bees, of hive like communal behavior.

Bees are social creatures. Bad News travels faster and further than good news. People say that Goodwill isn't worth anything anymore.

But, a company with "Don't be Evil" in their corporate mission statement has seen their stock price Double, Triple, and Quadruple.

We are living in the era of Google. The web is not the internet.

The web is an interconnected living organism. Google knows how to effect this creature. Like any organism, this organism survives on what it consumes.

Information.

We are social creatures living within a web of what we know. We would like to believe that what we do not know does not affect us. Or does it?

If some unknown corporation springs out of nowhere by using tools that we did not understand, Does what we do not know affect us then?

In this global marketplace, we must use all of our resources.

In "the world is flat" Thomas Friedman said,

"If you can do it,
you must do it,
or your competition will do it."

Your competition will compete with you. Every one of us in business is in business for one reason.

You have a customer.
You have customers, But each of your customers receives their services one at a time.

Businesses and businessmen fail for one simple reason alone.

A relationship failed. - because,
Some important detail was missed. - therefore,
A paradigm shifted, or did not shift.

A few years ago, the catch phrase that was going around the technology industry was "paradigm shift" I remember seeing a Dilbert cartoon that made fun of this trend.

Paradigms do not shift because people say the word, That would be like finding a pound of profound.

They shift because people actually start using their tools in new ways.

Paradigms are projections that we all carry within our individual minds.

Keeping our paradigms in alignment, so that we can shift them when we need to is how we keep our relationships healthy.

Being flexible is how we can successfully take risks and predict the future needs of our customers. Any tool that increases our ability to see things from another's point of view is a benefit to business.

The tool itself represents a paradigm shift that we can take full advantage of.

The paradigm shift that is happening right now is happening on the web.

Over half of web activity is being used by social networking websites. Rupert Murdoch's Myspace is one of the hottest properties on the web today.

Social Networking works because Human Beings are not as fascinated by websites as they are by Human Beings.

Human interaction is the purpose of the web.

Buzz

So, how does NanoPublishing Facilitate this process?

In "The Tipping Point", Malcolm Gladwell laid out two important personalities necessary to make an idea "go viral". Mavens are people who know a great deal about a subject. Connectors are people that know a great deal of people. Using the best of our abilities to work within these personalities is key to making an idea "go viral"

NanoPublishing is a process that creates a perfect environment for this phenomenon.

In this workshop, we will teach you how to successfully bring real business related Human interaction to the web.

Your business needs a balance of creative potential - security - convenience - and reliability in order to find success.

Once you understand how to work within secure social networking, we will go on to the next step.

We will teach you how to select a piece of the buzz inside your business. We will teach you how to deliver it in a measurable format that allows you to see immediately the impact of your message.

Then we will teach you how to create a website that represents a portal to your business ideas. This dynamic robust system is a product of only the best information that your web-connected business can create.