Innovation Technology

Google's stock has doubled, tripled and quadrupled since their IPO. Google has a "high level of IQ", according to Bill Gates .
How does Google operate? How can we "Reverse Engineer Google" if Bill Gates cannot do it?

If we do, how can we profit from it?

Page Rank

Google operates in a publicly known system called "PageRank" This quote is taken directly from Google's original research paper written in Stanford by Sergey Brin and Larry Page.

The Google search engine has two important features that help it produce high precision results. First, it makes use of the link structure of the Web to calculate a quality ranking for each web page. This ranking is called PageRank and is described in detail in [Page 98]. Second, Google utilizes link to improve search results.

This is how PageRank operates. People linking to people. Not some obscure process that is difficult to understand, but an obvious means of understanding the value that people place on information.

People have to create links. Computers host the information. Computers search for the information. This is all based on algorithms and hardware. The linking represents the fabric of our Humanity. How we choose to link to things is how we define the value of a piece of information.

Most of us do not create links. Most of us are consumers. We depend on Web Developers and automated systems to create the links between web sites. At some level, the links are what are important.

In order to Reverse Engineer Google, we need to be able to start creating content.

Blogging

Blogging has made it possible for anyone to create web page content. Blogging has increased the ability for people to link to information that matters to them. This makes Google's PageRank more relevant.

Blogging is not for everyone. Blogging is important for this understanding of search technology. Blogging is a tool that allows people to create journals. Journaling can be powerful, such as the "Diary of Anne Frank".

The importance of Blogging is in the efficiency of scale that these tools have created. There are hundreds of free blogging tools available. These tools are becoming easier and easier to use. This provides an opportunity for us to utilize these tools as a way of Reverse Engineering Google.

Message

Google operates by accepting our terms and locating pages that seem relevant to the keywords that we gave it for input.

A message needs to be created that is useful to an audience that may need to hear the message. The audience is just as important as the message.

In order to form a message, we should start small. We should begin with people that we know. We should seek out people who are also connected to this message. Google's PageRank has to do with large numbers of people. Our individuality will keep us from finding the truth in our message. Once there is an audience, then the message can be developed. Once the message is developed, the message will be used to Reverse Engineer Google.